Photo: Korea Tourism OrganizationWorld Heritage Committee Korea Pavilion (K-Heritage House)
55, APEC-ro, Haeundae-gu, Busan (U-dong)
About this event
This is a special cultural event held to commemorate the hosting of the 48th UNESCO World Heritage Committee meeting in Busan, showcasing Korea's World Heritage, Intangible Heritage, and Memory of the World in one place. To be held at BEXCO in Busan in July 2026, the event will present a diverse range of programs planned based on the "value of Korean heritage recognized by the world." The exhibition space is set to offer visitors an immersive experience, starting with a theme pavilion introducing Korea's 17 World Heritage sites, followed by exhibitions on Memory of the World, media art exhibitions on national heritage, and visitor campaign experiences. In addition, on-site programs include the Changing of the Guard ceremony, which recreates the dignity of the Joseon Dynasty, and performances and demonstrations of Intangible Heritage where visitors can directly feel the spirit of artisans. The event is also prepared to welcome visitors from around the world with rich content that allows them to experience national heritage in a more approachable way, such as the "K-Goods Shop," where visitors can find traditional souvenirs with stylish designs.
Event Program
1. Past, Present, and Future of Heritage - World Heritage & UNESCO Pavilion: Introducing the essence of 17 World Heritage sites and the value of Korean heritage - Memory of the World Pavilion: In collaboration with the National Archives of Korea, exhibiting physical and digital records that attest to history - Busan Promotion Pavilion: Special exhibition on the history and culture of Busan, the host city of the 48th World Heritage Committee 2. Heritage Encountered Through Cutting-Edge Technology - Media Art & Plaque Experience: Immersive exhibitions transcending time and space, and digital experiences with traditional plaques - Visit Campaign & Eeojigyo: Promotion of national heritage tour courses and mobile education center experiences - Interactive Zone: Operation of participatory digital content that responds to visitor movements 3. National Heritage Network - Local Government Promotion Pavilion: Regional heritage stories directly shared by cities across the country holding World Heritage sites - National Heritage Policy Pavilion: Sharing the future vision for the preservation and utilization of Korean heritage 4. Living Intangible Heritage - Intangible Heritage Live: Viewing vivid traditional performances by inheritors and delicate craft demonstrations by artisans 5. Heritage in Daily Life - Heritage Pop-up: Modernizing traditional patterns Sale of reinterpreted trendy souvenirs and merchandise 6. Family Participation Programs - Royal Walk & Stamp Tour: Reenactment of the Joseon Royal Family and exhibition mission tour - Cookie Run Special Experience: Special map experience exploring virtual world heritage with popular characters
Hours
10:00~18:00
Admission
Free
Organizer
National Heritage Administration ยท National Heritage Administration
Phone
02-3456-2880
Location
Restaurants nearby worth visiting
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