Photo: Korea Tourism Organization175 Sejong-daero (Sejong-ro), Jongno-gu, Seoul
Seoul Summer Beach marks its fourth edition this year as Seoul's representative summer festival, offering enjoyment for both tourists and citizens in the heart of the city during the sweltering summer. Held at Gwanghwamun Square and Sejongno Park under the slogan "Wave Summer, Play Seoul," the 2026 Seoul Summer Beach presents a special summer retreat where visitors can simultaneously enjoy refreshing water activities and relaxing leisure time in the center of downtown Seoul. In the Water Play Zone, visitors can enjoy various water play facilities such as swimming pools, water slides, water buckets, and bouncy pools, while the Play Wave Zone features spaces where anyone can comfortably relax, including the "Sand Hideout," which consists of a sand playground and rest areas. In addition, promotional programs and events by various organizations and companies, as well as flea markets and food trucks, will be in operation, providing visitors with a diverse range of entertainment.
1. Water Play Zone: Swimming pool, water slides, etc. 2. Play Wave Zone: Sand Hideout, brand promotional booths, etc. 3. Play Market Zone: Small business flea market, food trucks, etc.
Hours
13:00~22:00
Admission
Free
Organizer
Seoul Metropolitan Government, Seoul Tourism Foundation
Phone
02-6941-0645

Painters
Nov 1 β Dec 31
3, Jeongdong-gil, Jung-gu, Seoul (Jeongdong)

Seoul Royal Palace Changing of the Guard Ceremony
Jan 1 β Dec 31
In front of Daehanmun Gate at Deoksugung Palace

Gugak Performance Jinyeon
Jan 1 β Dec 31
Jinyeon

Traditional cultural events such as the Namsan Beacon Ceremony
Jan 1 β Dec 31
Namsan Beacon Tower and Bosingak