Yeonsan Jujube Culture Festival

Leaving behind the fields where golden waves once rippled, and in the season when cool breezes make one button up their coats, the Yeonsan Jujube Culture Festival is held in Yeonsan-gun, where the spirit of General Gyebaek lives on. This festival is filled with the taste of jujubes ripened in the autumn sun and an abundance of hospitality. Yeonsan jujubes gained renown when merchants began purchasing and selling jujubes produced in large quantities in Yeonsan-myeon and the neighboring areas of Beolgok-myeon, Yangchon-myeon, and Unju-myeon in Jeollabuk-do. Thanks to the efforts of Yeonsan jujube merchants who sought to sell exceptionally high-quality jujubes to consumers visiting Yeonsan in person, the image of high-quality jujubes became widely known. As a result, Yeonsan has established itself as a distribution hub where over 40% of the nation's jujubes are currently sold, and it is advancing to become the nation's largest production area, living up to its reputation. To promote the excellence of Yeonsan jujubes and its reputation as a distribution center, the Jujube Culture Festival offers visitors the opportunity to purchase jujubes at affordable prices as well as enjoy a variety of events.