2027 Korea Grand Sale

The 'Korea Grand Sale' is Korea's representative tourism festival for foreigners, combining shopping, culture, and sightseeing. It is held to revitalize inbound tourism during the winter season, which is typically the off-season. It offers a wide range of benefits for foreign tourists visiting Korea across various sectors, including air travel and transportation, shopping, accommodation, food and beverage, beauty and health, experiential activities, and convenience services. In particular, this year, 'Gourmet' has been selected as the special theme, showcasing various promotions and experiential programs that allow visitors to directly experience Korean food culture. Through special experiences enjoying Korea's diverse flavors and culinary culture, visitors can discover new charms of traveling in Korea. The Myeongdong Welcome Center provides tourism convenience services for foreign tourists, where they can check information on various event benefits, including a dedicated coupon book for the Korea Grand Sale. Additionally, the event offers special enjoyment to visitors by hosting participatory events and giving away various souvenirs. Detailed information about the 'Korea Grand Sale' can be found on the official website and the social media accounts of the Visit Korea Year Committee.