Pyeongchang Hyoseok Cultural Festival

*The festival details below are from the previous year (2025), and the details for 2026 are currently being updated.* The 'Pyeongchang Hyoseok Cultural Festival' is composed of a cultural and artistic stage based on the literary lyricism set against the backdrop of Bongpyeong Market—the setting of *When Buckwheat Flowers Bloom*, a masterpiece of Lee Hyoseok’s literature and a representative short story of Korean literature—and white buckwheat flowers that look as if salt has been sprinkled; a festival stage where one can forget the exhaustion of daily life for a moment and enjoy exciting performances, simple food, and memories found at a rural market, adding a sense of nostalgia with the savory dialect and generous hospitality of village elders who came out to buy old necessities, as well as diverse scenery; and a healing stage at the Heungjeongcheon resting area, where one can take time for contemplation to find one's precious self, temporarily lay down the weight of a weary life, and envision the hope for tomorrow.