Photo: Korea Tourism Organization

Sancheong Herbal Medicine Festival

Donguibogam Village area · 45-6, Donguibogam-ro 555beon-gil, Geumseo-myeon, Sancheong-gun, Gyeongsangnam-do

UpcomingOct 2 – Oct 11, 2026055-970-6670

About this event

*The festival details below are from the previous year (2025), and the details for 2026 are currently being updated.* This is Korea's representative medicinal herb festival, marking its 25th anniversary. Based on the medicinal herb resources of the pristine Jirisan region and the novel *Donguibogam*, and utilizing history, culture, and natural conditions to the fullest—such as the establishment of the nation's first Korean medicine-themed tourist site in 2001—it is an industrial-type festival that promotes the excellence of Sancheong herbal medicine and links it with wellness and anti-aging industries, which are of utmost interest to modern people. Activities such as the Sancheong Herbal Pharmacy Experience, "Tonic for My Body" Experience, and Wellness Health Tour are prepared to allow visitors to directly experience the efficacy of Sancheong's excellent herbs.

Event Program

- Official Events: Opening Ceremony, Closing Ceremony - Theme Events: Sancheong Hyeminseo, "Remedy for My Body" Experience, Anti-Aging Beauty Pavilion - Exhibition Events: (Permanent Exhibitions) - Expo Theme Pavilion, Sancheong Museum of Korean Medicine, Sancheong Medicinal Herb Pavilion / (Special Exhibitions) - 2025 Sancheong Museum of Korean Medicine Special Exhibition, Wellness Exhibition & Promotion Pavilion, Sancheong Literary Artists' Poetry & Painting Exhibition, Plant Garden Creation - Performance Events: Permanent Parade, Theme Performance, Performances Linked to Specific Stages - Experience Events: Sancheong Culture Experience Zone, Family Healing Experience Zone, Nature-Friendly Experience Zone, Donguibogam Permanent Experience - Sales Events: Medicinal Herb Market, Agricultural & Specialty Products Sales Area, Sancheong Craft Exhibition & Sales Area, Sancheong Food Pavilion, Food Truck Zone - Academic Events: Academic Conference on Hyangyakjipseongbang and Sinchanbyeokwonbang

Hours

10:00 ~ 18:00

Admission

무료(일부 유료)

Organizer

Sancheong Festival Tourism Foundation

Phone

055-970-6670

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